Plan First, Win Bigger: The Pre-Design Playbook
November 21, 2024
Introduction
Great websites aren’t born in the canvas—they’re forged in research and planning. Skipping discovery often leads to endless revisions and “good-enough” results. A sharp strategy, by contrast, aligns the team, trims timelines, and produces measurable wins.
Set SMART Objectives
Define Specific, Measurable, Achievable, Relevant, Time-bound goals. “Increase qualified demo requests by 30 % in 90 days” gives clear direction; “get more leads” does not.
Know Your Audience Deeply
Survey users, read support tickets, shadow sales calls. Convert insights into two or three detailed personas—pain points, motivations, objections. Personas become a north star for copy, visuals, and features.
Map the Customer Journey
Plot every touchpoint—ad click, landing page, signup flow, onboarding emails. Visual maps expose friction, duplicate messages, or blank spots where reassurance is needed.
“Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” — attributed to Abraham Lincoln
Final Thought
Your brand is your business's voice in the marketplace. A strong, authentic brand attracts customers, builds loyalty, and ultimately leads to long-term success.
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